Bain & Company recently pointed out that the cost of obesity, greenhouse gas emissions, rural welfare and other unintended consequences of the food production system totals USD 11.9 trillion. Their conclusion? “Purpose-led brands can reshape the consumer goods industry if they can scale.
But small shouldn’t be equated with insignificant, and niche brands like Climate Candy can make a difference by building consumer awareness and reinforcing people’s desire to make a difference. As co-founder Amy Keller told CNN
, “You can get into the doorsteps, into the household, and get people talking about climate in just a very fun way.”